Get That Lady Gaga Concert Feel in Your Next Dubai Live Events

In your Dubai brand building, you have to give importance to your Dubai live events as much as the other aspects of branding. This strategy is what will mostly get your audience hyped up and excited about your brand. Getting to experience the brand itself is the most important way of getting customers, and having those customers influence others.

Success at Live Events

Live events let your brand take over. It is an affair which will let you take control of everything in the environment. And that’s when you can influence people the most.

A successful live event means increased customers and increased sales. That is what you would want for your brand. Your audience, having a positive experience, will start talking to others about your brand. That’s a plus. Remember, word of mouth is a powerful marketing tool.

Driving Growth

So, how could you have as much excitement and anticipation just like a Lady Gaga concert has in your brand live event? An effective strategy, plan and an expert team are your answers.

You can’t be a one-man team when it comes to brand building. You need people with experience to back you up. You will need a team like the Driving Growth group. These people with massive experience in branding are your stepping stones to a successful brand. They will help you get that all-important live event rolling and have mouths singing praises about it.

How do they do that? Here are some tips on having a successful live event.

·       Find the right venue. Coordinate your purpose, audience and goals in the place where you will hold your live event.

·         Provide the proper equipment and facilities. Be prepared. Have everything ready and anticipate what will be needed.

·       Have effective speakers. Recruit speakers with powerful influence over people and are efficient in their craft.

·       Follow-up is important. Make your audience feel important by thanking them after the event. Gather feedbacks and them talk to others about their experience.

A live event will be much more anticipated if live coverage and an online community actively participates in it. This is where your Dubai social media marketing comes in.

With the popularity of the internet at its peak today, social media is important. Tweet about your event. Post about it on Facebook. Use all available social media platforms and get people talking.

This can all be achieved with the right team. Just visit Driving Growth and know what there is to know about branding and live events. Get that famous concert feel at your brand’s affair.

Tags: Dubai social media marketing, Driving growth group, Dubai live events 

Brand-Building by Driving Growth Group to Strength your Company

The Driving Growth Group is a staff of brand-building professionals with encounters around the globe and based in Dubai which will provide your business a powerful basis and aid drive development for the achievement. However, what's marketing? Is it totally different from advertising?

Branding and Marketing

Branding and advertising are usually used interchangeably. This shouldn’t be as both of these aren't the same. In the easiest of terms, branding is the draw and advertising is the drive.

Marketing is what brings one to a specific item. You know very well what exactly what a brand is, what it’s for, the reason you acquire it, and exactly why you recommend it for your buddies. A manufacturer is the worth of a merchandise or a business. It transmits an email to customers about its features and attributes that describes what it really is and that which it’s maybe not. It comes before advertising and underlies its initiatives.

Advertising, however, is what forces clients to purchase your item. Its aim will be to get revenue. It's the marketing of the manufacturer plus it shows you why you need to you should purchase a item.

Again, to make things easy, advertising attracts clients as well as the manufacturer retains them faithful to it.

Marketing in Dubai

Several businesses in Dubai and throughout the Middle east nonetheless don’t realize how manufacturers function. They typically simply presume their company’s  symbolize the brand. It's light emitting diode to disappointment. 

Once businesses open their thoughts to proper branding, though, achievement may certainly follow. Creating utilization of ease in creating a manufacturer is important in these nations. It is going to effortlessly get their level across as well as their brands inserted in consumer’s thoughts. And Driving development, a Dubai branding agency, may assist them construct their brand and push it to achievement with efficient advertising strategies.

Dubai advertising for fresh businesses encounters the task of competing with trustworthy organizations, in addition to the process of catering into a fresh and younger era of buyers.

Marketing in the UAE needs a a method that'll use to your own intended consumers using its substance interacting to them in a honest but distinctive method. An authentic, however inspiring manufacturer is what the fresh era is searching for. So, no issue what your item is, your manufacturer should emerge robust and relate genuinely to the manifest stronger.

Producing use of Dubai function conduct , digital-marketing as well as additional methods of branding may definitely do this. And Driving Growth is but one branding staff that may aid you plan towards your band’s achievement.

Tags: Dubai branding agency, Dubai advertising, Driving Growth Group

Dubai Event Appears – What’s Included?

Dubai live event holders and Qatar public-relations are merely a couple of many choices in the Dubai-based Driving growth group. They're a company consultancy whose goal would be to assist their customers to increase their ROI by using the most up today resources and techniques available in the advertising area.

In case your organization has actually participated in a event, you'll realize just how much resources are needed to allow it to be successful, both when it comes to time plus funds. Here are a few of the factors associated with ensuring your stand is successful.

The first stage would be to choose the most suitable remain, considering the area you've been allotted in the event. It ought to be adequately big enough to accommodate all the supplies you require, the employees you may have in work and, needless to say, guests visiting the exhibit. In the event that you get this wrong, the expense will likely be lost.

If that is the first period you've got established up a specific remain, it’s worth-while having a dry run to make sure you realize how every-thing matches together, which every-thing that ought to be there's. Needless to say, in case you are using a business to assist you together with the event, they can perform all this for you personally.

Still another essential thought is strength. Ensure you've got enough energy wires, and of the proper size, to your remain. Be conscious that diverse nations have various energy materials if you're attending an overseas event. Additionally, ensure there are not any security given when you place the wires.

Produce a listing of most materials you are going to need. This contains the advertising supplies and additional things that you'll require, possibly offer away? Obviously, don’t your investment adornment needed for the remain.

Make sure everybody else who'll be staffing the stand understands the things they require to realize. Everybody else should have apparent functions and obligations to ensure everything operates easily. Furthermore, in case a huge quantity of personnel are attending, don’t neglect to produce sure that the off-ice works efficiently when everyone has gone out.

Transport is just another crucial aspect to consider. This contains travel for personnel attending as well as for the remain itself. This might be a logistical challenge in the event the exhibit is in still another location to your own office, particularly if it’s overseas.

The ultimate point to do would own a last run through of everything, remain, supplies, personnel etc. This will high-light any such thing perhaps not protected formerly.

Should you just follow the over tips, your remain has every opportunity of being the excellent achievement it wants to be to rationalize the expense you've got produced.

In the event that if you want more details on event holders, or the way Driving Growth Group may aid you, visit.

Tags: Dubai live event, Qatar public-relations, Driving growth group

Marketing Tools in the UAE - Dubai Live Events

The range of marketing tools being utilised in the UAE is great, including Dubai live events, branding digital and social media initiatives, public relations as well as advertising.  The mix of activities utilised for specific purposes varies according to a number of factors, not least the budget available.  In addition to the budget, there are a number of specific factors to be considered when developing a marketing campaign in the UAE.

Local Expertise

Due to the specific dynamics of business within the UAE, it is perhaps beneficial to enlist the help of a local company to provide the necessary expertise, with driving growth group, a UAE branding agency, well positioned to provide just such expertise. 

Cultural Awareness

In common with most regions, the UAE has areas of sensitivity, traditions, humour, protocols and behavioural norms which any company hoping to do business there would be well advised to research extensively before implementing any kind of marketing campaign. Failure to do so may result in not only a wasted budget, but also damage to the likelihood of doing any future business in the region.

Cultural Sensitivity

Cultural sensitivity in business is critical to success, and this is not more true than in marketing.  Failure to recognise that a successful campaign in one region will not necessarily transfer into a successful campaign in another would be a fatal mistake.

Language

This is particularly true where the language root is very different.  A campaign that was well received in an English speaking country, like the UK, may fail miserably in the UAE if the campaign was focused on very British characteristics.

Humour

Humour is another area to be extremely aware of when trying to devise marketing campaigns across cultures and regions.  Simply put, humour does not translate well. This is even true where the same language is spoken - compare humour in the UK to the USA and you will see significant differences even though both speak English.  It might be the case that whole aspects of a campaign need to be changed to suit local humour.

Selling Points

Most marketing experts would agree that selling points provide the fundamental backbone to a campaign.  It would not be wise to assume the selling points in the UK, or the USA, will be the same in the UAE.  This is for a variety of reasons, including both national culture and business culture as well as social aspects.  Campaigns need to be based on the local selling points rather than generic ones transported from elsewhere.

If you are looking to implement a marketing campaign in the UAE, and would like to utilise Driving Growth's Group extensive knowledge in the region, please contact them!

Tags: Driving growth group, Dubai live events, UAE branding agency 

UAE PR

Public Relations, including UAE PR, is a key element of any business's marketing strategy, with the recent high-profile negative PR incidents bringing the field of PR to the forefront of people's minds again.  Driving Growth, a UAE consultancy based in Dubai, can help its clients manage their PR activities to ensure a positive effect on their business, and their bottom line.  

Trends

The PR space is like any other part of business, it doesn't stand still and is continually evolving and developing as business itself is. PR experts in the UAE, including both Abu Dhabi PR and Dubai PR professionals, have noted a number of trends within the region in the recent past.

Visual Content

One noticeable trend is the increasing use of visual content in PR, including both static images and video images.  In fact, the most noticeable trend is towards the use of video.  A 2016 survey indicated that 51% of professionals said they would be increasing their video budgets in the future.  Another trend is towards using ads as more of an educational tool than directly as selling tools.

Mobile

Another trend which is beginning to materialise in the UAE is that of utilising mobiles for PR.  With more than 16 million mobile subscriptions, and 78% penetration, it's clear that mobile technology offers huge opportunity for those in the PR profession.  PR experts will need to consider how to optimise campaigns for mobiles, and what the most cost-effective mobile marketing channels are to ensure they can deliver their messages to the right audience in the most efficient way.

Two-Way Communication

The traditional concept of PR and marketing was that the industry pushed messages to consumers, who then proceeded to consume.  This has all changed, with the advent of social media a major catalyst. The communication is now much more two-way, with the PR industry and the consumers communicating with each other, rather then to each other. This development opens up an opportunity for real-time marketing and PR, with up-to-the-minute exchanges possible.

Paying for Reach

Another trend worth mentioning includes the fact that more and more businesses are willing to pay for reach on the various platforms such as Facebook and Twitter. With around 40% of the UAE population having Facebook, and about 30% having Twitter, it's perhaps a worthwhile investment to reach such a large audience.

The PR space in the UAE continues to develop apace, with more and more sophisticated campaigns appearing in the region.  If you would like to know how Driving Growth can help your business develop an effective PR strategy, please contact them at!

Tags: Abu Dhabi PR, UAE PR, Dubai PR 

Trends in UAE Mobile Apps

The continuing spread of mobile apps into the business field has opened up a whole new range of opportunities for companies wishing to develop their business.  Driving Growth, a Dubai-based consultancy, have a wealth of experience in the use of such technology to help businesses.

Make Extra Money With 53% of respondents in a recent survey in the UAE saying they did not have sufficient income to save any money, the possibility of using mobile apps to supplement income is attractive.  There are apps out now which can help people do just that.

Taskspotting One such app is Taskspotting.  This Dubai mobile app is a Dubai-based tech app which pays people in exchange for feedback.  People can give feedback on the places they visit regularly, including shopping malls, restaurants and stores. The feedback can take the form of mystery shoppers or retails audits, and pays upwards of $3 per article.

Groupon
Groupon is another app which can be used to make money - actually, indirectly to make money because it works by saving you money on purchases.  Users are connected to global retailers and can make significant savings on their purchases.  The system incorporates discounts after certain spending levels have been achieved.

The Entertainer The Entertainer is another app that helps you make money by saving you money.  Users can obtain two-for-one vouchers and deals from a range of companies in the entertainment sector, including restaurants, spas and hotels.

Swagbucks Swagbucks awards points which can be exchanged for gift cards at a range of places. Users can answer surveys, promote certain online materials to friends and similar to earn the points, or SB points as they are known.

Instant Rewards Instant Rewards is a system whereby users can earn rewards by allowing advertisers to market their products directly at them.  As users complete more surveys, check-in locations and view video offers, they earn more and more rewards.  Rewards can be paid into a PayPal account or in Starbucks and Amazon vouchers. Users can earn upwards of $10 per day.  

Opinion App Opinion App, as the name suggests, pays people for giving their opinion on a wide range of topics from a menu of surveys available.  It extends to more than 65 countries, with in excess of 34 languages covered.

Growing Opportunities The above are but a few of the Qatar mobile app available which can help people earn extra income, or at least save money on their purchases.  The opportunities to earn more and more money in more and more different ways are developing almost as fast as the app market itself.

If you would like to find out more about how Driving Growth can help your business develop by the use of the internet or mobile apps.

Tags: Dubai mobile app, UAE mobile apps, Qatar mobile app 

Driving Growth: UAE PR (Public Relations)

Public Relations - PR done well can boost an individual's image or a business's revenue immeasurably; done badly it can have the opposite effect.  Driving Growth  based in the UAE PR, can help businesses use PR to it's maximum effect to ensure the required positive impact is created.

Making a Bad Situation Worse
Whilst PR in itself doesn't directly undo any damage done by a business, it can negate the effects of the damage, or at least minimise them.  Again though, it has to be said that done badly it can actually make the original issue much worse.  The following are examples of just such a scenario.

United Airlines
It would be difficult not to include United Airlines in this.  The background is that the airline faced having to eject a number of passengers from a flight due to them needing the seats for staff, that's already starting to look less than great.  It got much, much worse when one of the passengers chosen to be de-planed refused to leave, and was subsequently manhandled off the plane, suffering injury in the process.  The PR disaster that followed made a bad situation worse, with the airline's CEO not doing the best job of making the situation better thanks to some unfortunate wordings in statements.  The airline has since settled legal claims with the passenger, for an undisclosed amount. For sure, it will be less than the upwards of $250 million wiped off of its share price.

Uber
Uber, the taxi company, similarly did themselves no favours by trying to take advantage of a strike by a taxi drivers' union who were protesting at Donald Trump's travel ban earlier this year. Uber announced it was reducing the price of fares by dropping the JFK airport surcharge.  The online community saw this as effectively crossing the picket line, and many deleted the app from their phones in protest.

Pepsi
Pepsi, the soft drinks giant, ran an advert in April 2017, using model Kendall Jenner.  The ad showed Jenner deciding to join a protest movement, and taking a can of the soft drink to a policeman at the demonstration.  She handed him the can and he drank, smiling with thanks.  The ad did not go down so well with protest groups, claiming it belittled their efforts and portrayed the relationship between police and protesters in the wrong light.  The ads was swiftly dropped by Pepsi.

These are three very current examples of how good intentions can be misinterpreted and result in negative PR for a company and, for sure in the case of United Airlines, cause huge financial loss.

If you wish to find out how Driving Growth can help your company with its Public Relations activities, visit them.

Tags: Abu Dhabi PR, UAE PR, Dubai PR 

Digital Marketing - Qatar Digital Marketing and Dubai Digital Marketing

The era of digital marketing in the UAE is truly upon as, and relatively recent innovations such as Dubai social media marketing are helping drive the trend forward at pace. Driving Growth, based in Dubai, are very well positioned to help their clients take advantage of the newest trends to drive their businesses forward.

Online Population
To try to understand better why digital marketing is so popular, and much more importantly necessary, it's worth looking at the numbers - 1 billion people online by 2005, 2 billion by 2010, 3 billion by 2014 and the numbers are increasing.  Simply put, if over half of the world are online then that's where businesses need to be too.

Mr. Clean
Whilst 2017 is still relatively young, there have already been some highly successful and innovative campaigns to look at.  Proctor and Noble, with their Mr Clean product, decided to try to take advantage of the Super Bowl and Valentine's Day to sexy up their household cleaning product, and with great success.  A Facebook, Twitter and You Tube campaign drew more than 17 million viewers. The secret was to use two major events to stir up interest.

"Know Your Lemons"
The Worldwide Breast Cancer charity used Facebook to help women to check for signs of breast cancer in their "Know Your Lemons" campaign. With a catchy name and a light-hearted approach to a very serious subject, the charity was able to raise awareness levels significantly.

Mothers's Day
Event organisers Red Letter Days were another company to use an annual event - in this case Mother's Day - to promote themselves. The Twitter campaign was to write about why your mother deserves a day off, and had a great response which put the company firmly in consumers sights.

Eggo
Eggo, a waffle product of Kellog's, used another technique to get itself talked about on social media, it was partnered with Netflix, the entertainment app, to great success.  The product was place into a hugely successful Netflix original series, Stranger Things, with the stars of the show seen eating Eggos on screen.

The above campaigns show that different strategies can be applied using social media to market different types of product to great success.

If you would like to know how Driving Growth can help your company with its digital and social media marketing, visit for further information.

Tags: Qatar Digital Marketing, Dubai Digital Marketing, Dubai Media Social Marketing

UAE advertising - Dubai advertising and Qatar advertising

Advertising is not in itself going to improve a business's revenue, done badly it will simple be a cost that is a negative on the bottom line. Advertising has to be effective in delivering increased revenue, and it can be by engaging with the right type of audience and helping them make the decision to purchase. Driving Growth in the UAE advertising has developed a successful approach to advertising which is helping their clients achieve the return on advertising investment they need.

Poor ROI
As mentioned above, not all advertising is effective at delivering a ROI. Even the most expensive and high-profile advertising can culminate in a very poor ROI.  

Match.com
UK online dating company Match.com came under fire in 2016 for their London Underground billboard campaign.  The billboard featured a red-haired and heavily-freckled female with a caption along the lines of even people with imperfections can find their perfect date.  It wasn't long before the company was heavily criticized for suggesting freckles and ginger hair were imperfections.

Bic

Bic South Africa released an advertisement on World Women's Day in 2016 that was immediately branded as being very sexist.  The ad suggested that whilst women were great at looking good, when it comes to thinking they should leave that to the men.

Starbucks

The release of the Starbucks Christmas cup is always eagerly awaited. The effort for 2016 was underwhelming according to most customers, a simple design with a red cup and the green Starbucks logo.  However, due to the amount of publicity this received, it's hard to say that Starbucks were negatively affected.  No such thing as bad publicity as they say.

McDonald's

In 2102, McDonald's launched a social media campaign which was meant to encourage people to share their inspirational stories with the world. Unfortunately, the campaign was hijacked and instead many provided their horror stories of visits to McDonald's restaurants.

Heinz

Heinz foods suffered an embarrassing situation recently, they had a QR code registered to them as part of an advertising campaign.  The campaign ended in 2014 and Heinz didn't renew the code subscription.  With a long shelf-life, some Heinz products remained on the shelves of supermarkets beyond the date of the campaign. The QR code had been reassigned to another company, an adult entertainment company.  Heinz customers scanning the code received a nasty surprise.

The above examples serve to show that even the biggest companies can have an advertising fail.  If you would like to know how Driving Growth can help your company deliver an effective advertising campaign.

Tags: Dubai advertising, UAE advertising, Qatar advertising 

UAE Advertising - Qatar Advertising and Dubai Advertising

Development  

Advertising in business has been around for almost as long as business itself has.  In its most basic form, it can be traced back to ancient civilizations but the more sophisticated type we see now can probably be traced back to the 19th Century, when newspapers and magazines were the media of choice.  In the 20th Century the advent of TV, radio and the internet have been something of a revolution for Dubai advertising .  In the UAE, Driving Growth are a company with expertise in the field of advertising, able to help clients develop their advertising campaigns to enhance their businesses.

Innovative Ads - Bou Khalil 

There were some successful advertising campaigns in 2016 in the UAE, each using innovative or unique means to appeal to their target audiences. Bou Khalil, the supermarket chain, were aware of the trend towards not giving money to beggars because many believed the money was not being spent wisely by the recipients.  They introduced a scheme whereby would-be donors could buy a voucher to give to the beggars - the voucher could then be exchanged for food and other essentials.

Nestle 

As part of a campaign to encourage children to drink more water, Nestle developed an app that allowed kids to see what was going on in their stomachs.  It's theme was a storybook with a fish character, Tummyfish.

HSBC 

HSBC bank had a great idea to welcome in the new year, and to encourage people to follow their dreams and aspirations.  They placed gifts at various places in Dubai (including a bicycle, surfboard and headphones) and the first person to find them had a great start to the year.

ADTCA 

The Abu Dhabi Tourism and Culture Authority developed a diverse media campaign to highlight the Emirates as a great place to visit for cultural experience and natural resources.  It had press, TV, radio and digital exposure.

Daman 

Daman, the insurance group, developed an innovative advertisement in two regional magazines to promote the health benefits of Vitamin D.  The advertisements only became visible when exposed to sunlight.

Emirates 

Emirates Airlines, based in Dubai, developed a social media campaign where seven of their employees were seen travelling around the world in a series of 90 videos.  These seven were known as "Globalistas."

K9 

Dubai dog shelter K9 had an interesting ad aimed at raising funds for their shelters.  They portrayed their dogs as models, with each dog having a portfolio and being available for hire as a model.

Samsung

Samsung developed an ad in response to the problem of short-sightedness caused by holding device screens too close to the eyes.  The screen app - Safety Screen - would warn users when the screen was too close.

Lipton 

Lipton shopping trolleys were modified to incorporate fitness trackers into their handles. The trackers would show steps taken, distance covered and calories burnt in an effort to promote general health improvement.

The above are just a selection of innovative advertising campaigns seen across the UAE in 2016.

For further information on how Driving Growth can help companies develop advertising campaigns, or the other services they can provide.

Tags: Qatar advertising, Dubai advertising, UAE advertising 

Dubai Web Design, Abu Dhabi Web Design and Qatar Web Design

Developments
In order to see how web design has changed and developed over the years, it is worth taking a look at a website from 15 years, 10 years and 5 years ago and comparing them with what we have today.  You will see some significant differences.  This is true across the globe, including Dubai web design, Abu Dhabi web design and Qatar web design. In 2017, we can expect to see some further developments in web design based on current trends.

Composition
More open composition is being seen more and more.  In the past, the screen was static and the elements stayed where they were, these days things are moving around, and even moving on and off screen.

Asymmetry
Previously, symmetry was the standard, with everything being balanced vertically and horizontally.  This changed in 2016, with many designers choosing to go for the asymmetric look.

Chaos
If you were to compare the websites of yesteryear with today, you could be forgiven for thinking things are chaotic now.  They are only apparently chaotic, with the traditional themes such as texture, colour, size etc still being followed, just less obviously.

Richness
The trend is also towards richer patterns, backgrounds and designs.  Dashes, stripes, dots, grid patterns and less boxy buttons are becoming the norm. The general theme is moving away from standard towards variety.

Animation
Animation has always been around in web design, but now it is a much bigger feature.  The smooth scrolling between elements, content appearing and disappearing on the screen are amongst the popular animation effects we are seeing much more of.

Typeface
The actual typeface used now is also different from before.  The tendency in the past was towards simple block typefaces, with perhaps headers using something a little different.  These days, we are seeing more contrast between different typefaces on the same page.  The size of typeface is also changing, with the move towards bigger is better.

Colour
In terms of colour, there is often a connection between the colours used and the website owner, resulting in a somewhat fixed range of colours which can be used.  That said, wherever possible, designers are tending to incorporate more darker and dimmer shades and tones in their designs.

Trend
If we wanted to draw a theme around the developments, we could say the trend is moving away from minimalism, but that's not to say minimalist websites don't have their place.

If you would like to utilize the expertise of Driving Growth to help you develop your companies website design, visit them.

Tags: Dubai web design, Abu Dhabi web design, Qatar web design 

Digital Media and Social Media Marketing

Digital Media and Social Media Marketing

The Potential

Dubai digital marketing and Qatar digital marketing can reach a combined population of more than 5.1 million people, so you can see the opportunities are great. Also, it's interesting to note that the proportion of the global population going online is increasing apace, with the numbers doubling every half-decade. With over half of the world now online, It makes perfect business sense to market products through digital and social media. 

Growing the Business

Having set up a business, the key is to develop and grow the business until it reaches its full potential. Of course, you can do this by yourself, but do you really have not only the time, but also the skill-set required to fully exploit your business's potential? Possibly not, and that's where companies such as Driving Growth, a Dubai based company with expertise across Asia, Europe, North America and The Middle East, can help.

Services

Driving Growth offers a full range of services to help you maximize your business's potential.  These include branding, public relations, live events, advertising, digital marketing and social media marketing. 

Strategies

Don't forget, with over half the world's population now online, and with that number increasing steadily, digital and social media marketing strategies can really help you grow your business. Driving Growth can help you develop and manage your website, develop apps and online games as well as integrated online search and display campaigns. Dubai social media marketing can utilize platforms such as Facebook, twitter and LinkedIn to reach a potential audience of more than 2.5 million - that's 2.5 million potential customers for your products and services!

6-Step Approach

Driving Growth has developed a 6-step approach to helping businesses develop This begins with an initial audit, an analysis of customer needs and wants, implementation of a branding strategy, utilization of various marketing channels, including digital and social media, with ongoing benchmarking to ensure success.

If you are ready to maximize your business's potential, Driving Growth can help you.


Tags: Dubai social media marketing, Qatar digital marketing, Dubai digital marketing

UAE Branding Agency for your Food Business

You will definitely need help from a UAE branding agency like Driving Growth when brand building your food business. It is a challenge to succeed in the food industry. With McDonalds, Subway and other food company giants around, you can get intimidated easily and even opt out sooner than you think. You can do it on your own, of course, especially if you have the mindset and determination for it. But working with an expert branding team will help you get started with solid foundation and assist you towards achieving your goal steadily.

The Food Industry

The food industry all over the world is a fiercely competitive one. A single product alone can have thousands of brands competing for top sales in the UAE. And with this competition, you need all the help you can get.

Your love for food will not be enough for you to survive in the food business industry. People agree that this is one of the hardest industries to get into. Planning your food business is the most important thing. A detailed business plan will get you started steadily. And once you have built your foundation, implementation comes a little bit easier. You just need to be flexible and adapt to whatever change you may need to take. And remember, the Driving Growth group can do this easily for you.

Brand Building for Food

When starting with the food business, you have to take into consideration every media you can use to get your brand recognized. Here are some of the tips you should consider in brand building for food.

·         Your brand identity must be “delicious” to the public. Your brand name, logo, colors, styles and packaging must adhere to what your market considers appealing.

·         In UAE advertising, digital marketing and in traditional ones, images matter. Quality images of food cause hunger and make people crave your product. Having good pictures will make people want to go and eat at your place or buy your products at once for immediate consumption. Make use of it effectively in every aspect of your brand building.

·         Live events including food attract people effectively. Make sure your UAE event management does not forget about this. A successful live event will be a key factor in your brand’s success. Your audience will be sure to remember your brand because of the experience and may even talk to others about it.

Remember that although you can survive food branding on your own, you will still need help in order for your business to last. And that’s what Driving Growth is for.

Tags: UAE branding agency, Driving Growth group, UAE advertising, UAE event management 
 

Tips for Successful Qatar Mobile App Branding

It is widely acknowledged by makers of UAE mobile apps and other mobile app marketers all around the world that it's not enough that they create apps for their users. More importantly, they need to sell their apps for their campaign to be successful. But this is easier said than done. How can a marketer like you succeed in your mobile app branding campaign?

First of all, you need to understand that you can't rush into making a mobile app for one or several platforms. In terms of marketing, this isn't the way to go. Take note also that there's no single platform that can be suitable for all mobile app brands.

If your market is in Qatar, for instance, there are three types of mobile app brands you can turn your Qatar mobile app into. These are:

a.     Mobile web apps that are designed to make browsing easier and more fun for users. An excellent example of this is Google Maps.

b.    Apps that offer users a unique experience in using mobile apps, such as Foursquare and Shazam.

c.     The more traditional app brands that give users instant access to products or services.

Regardless of the type of mobile app brand you want to achieve, what's important is that your Dubai mobile app focuses on your consumers. It has to capture a user's attention, stay consistent with the expectations of the users, and of course, deliver a quality user experience, too.

Below are some tips on how your mobile app branding can be successful:

1. Always remember that your app should be about your consumers. Yes, you need to make your mobile app fun to use and more unique than other apps, but make sure that it still offers value to your customers.

2. Do some deep analysis of your users' motives for using your app, and what their exact needs are. Having this information will help you come up with an appropriate and successful marketing and branding plan.

3. Test your UAE mobile apps thoroughly first before you submit them to an app store. You don't want your app to freeze or crash from time to time as this will definitely affect your brand image in a very bad way.

4. Make sure your mobile app is easily referable. You want your users to invite other people to use your app so it could get higher ratings. Of course, the higher your positive rating, the more popular your app will become.

You shouldn't be wasting your time thinking about how to launch a successful Dubai mobile app. We at Driving Growth can do it for you! 

Tags: Qatar mobile app, Dubai mobile app, UAE mobile apps