Development
Advertising in business has been around for almost as long as business itself has. In its most basic form, it can be traced back to ancient civilizations but the more sophisticated type we see now can probably be traced back to the 19th Century, when newspapers and magazines were the media of choice. In the 20th Century the advent of TV, radio and the internet have been something of a revolution for Dubai advertising . In the UAE, Driving Growth are a company with expertise in the field of advertising, able to help clients develop their advertising campaigns to enhance their businesses.
Innovative Ads - Bou Khalil
There were some successful advertising campaigns in 2016 in the UAE, each using innovative or unique means to appeal to their target audiences. Bou Khalil, the supermarket chain, were aware of the trend towards not giving money to beggars because many believed the money was not being spent wisely by the recipients. They introduced a scheme whereby would-be donors could buy a voucher to give to the beggars - the voucher could then be exchanged for food and other essentials.
Nestle
As part of a campaign to encourage children to drink more water, Nestle developed an app that allowed kids to see what was going on in their stomachs. It's theme was a storybook with a fish character, Tummyfish.
HSBC
HSBC bank had a great idea to welcome in the new year, and to encourage people to follow their dreams and aspirations. They placed gifts at various places in Dubai (including a bicycle, surfboard and headphones) and the first person to find them had a great start to the year.
ADTCA
The Abu Dhabi Tourism and Culture Authority developed a diverse media campaign to highlight the Emirates as a great place to visit for cultural experience and natural resources. It had press, TV, radio and digital exposure.
Daman
Daman, the insurance group, developed an innovative advertisement in two regional magazines to promote the health benefits of Vitamin D. The advertisements only became visible when exposed to sunlight.
Emirates
Emirates Airlines, based in Dubai, developed a social media campaign where seven of their employees were seen travelling around the world in a series of 90 videos. These seven were known as "Globalistas."
K9
Dubai dog shelter K9 had an interesting ad aimed at raising funds for their shelters. They portrayed their dogs as models, with each dog having a portfolio and being available for hire as a model.
Samsung
Samsung developed an ad in response to the problem of short-sightedness caused by holding device screens too close to the eyes. The screen app - Safety Screen - would warn users when the screen was too close.
Lipton
Lipton shopping trolleys were modified to incorporate fitness trackers into their handles. The trackers would show steps taken, distance covered and calories burnt in an effort to promote general health improvement.
The above are just a selection of innovative advertising campaigns seen across the UAE in 2016.
For further information on how Driving Growth can help companies develop advertising campaigns, or the other services they can provide.
Advertising in business has been around for almost as long as business itself has. In its most basic form, it can be traced back to ancient civilizations but the more sophisticated type we see now can probably be traced back to the 19th Century, when newspapers and magazines were the media of choice. In the 20th Century the advent of TV, radio and the internet have been something of a revolution for Dubai advertising . In the UAE, Driving Growth are a company with expertise in the field of advertising, able to help clients develop their advertising campaigns to enhance their businesses.
Innovative Ads - Bou Khalil
There were some successful advertising campaigns in 2016 in the UAE, each using innovative or unique means to appeal to their target audiences. Bou Khalil, the supermarket chain, were aware of the trend towards not giving money to beggars because many believed the money was not being spent wisely by the recipients. They introduced a scheme whereby would-be donors could buy a voucher to give to the beggars - the voucher could then be exchanged for food and other essentials.
Nestle
As part of a campaign to encourage children to drink more water, Nestle developed an app that allowed kids to see what was going on in their stomachs. It's theme was a storybook with a fish character, Tummyfish.
HSBC
HSBC bank had a great idea to welcome in the new year, and to encourage people to follow their dreams and aspirations. They placed gifts at various places in Dubai (including a bicycle, surfboard and headphones) and the first person to find them had a great start to the year.
ADTCA
The Abu Dhabi Tourism and Culture Authority developed a diverse media campaign to highlight the Emirates as a great place to visit for cultural experience and natural resources. It had press, TV, radio and digital exposure.
Daman
Daman, the insurance group, developed an innovative advertisement in two regional magazines to promote the health benefits of Vitamin D. The advertisements only became visible when exposed to sunlight.
Emirates
Emirates Airlines, based in Dubai, developed a social media campaign where seven of their employees were seen travelling around the world in a series of 90 videos. These seven were known as "Globalistas."
K9
Dubai dog shelter K9 had an interesting ad aimed at raising funds for their shelters. They portrayed their dogs as models, with each dog having a portfolio and being available for hire as a model.
Samsung
Samsung developed an ad in response to the problem of short-sightedness caused by holding device screens too close to the eyes. The screen app - Safety Screen - would warn users when the screen was too close.
Lipton
Lipton shopping trolleys were modified to incorporate fitness trackers into their handles. The trackers would show steps taken, distance covered and calories burnt in an effort to promote general health improvement.
The above are just a selection of innovative advertising campaigns seen across the UAE in 2016.
For further information on how Driving Growth can help companies develop advertising campaigns, or the other services they can provide.
Tags: Qatar
advertising, Dubai advertising, UAE advertising
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