Thursday, January 26, 2017

Qatar Advertising for your Qatar Brand Building Strategy


In a very competitive Qatar market, brand building should be coupled with effective branding strategies such as Qatar advertising. Qatar is very familiar with western forms of advertising like the media. When used effectively, it will drive your company to greater heights.

What is a Branding Strategy?

A brand strategy is a long-term plan for the development of your brand so you achieve set goals. Your brand is more than just your name or your logo, it is a story. It is what your company is. And a successful brand will keep your company around for a long time. A Qatar web design will make your brand visible in today’s digital age. But a branding strategy should always be planned ahead.

·         Your branding strategy should be composed of:

-          A purpose. Knowing what your company is and why it was created should be in the minds of people when they think about your brand.

-          Consistency. Every message you send out should always be related to your company. Ask yourself what a message or a picture would mean to your brand. In that way, people will recognize your brand more easily.

-          Emotion. Consumers will not empathize with your brand without an emotional element in it. No matter how expensive a brand is if it talks to your emotions and you feel it, you will still buy that product over other less expensive but still top quality ones.

-          Flexibility. While consistency keeps your brand easily identified, flexibility will keep it in track with changing times. It will enable your brand to stay fresh and connect well with people.

Knowing how to go about keeping your brand relevant is a priority. It would make it less distressing for company owners, especially beginners, if they have a team that will help and support them and bring their company success. One such team is the Driving Growth group.

Brand Building and advertising with Driving Growth

A wealth of experience in branding from all over the globe makes Driving Growth a reliable partner in your brand building process in Qatar and across the Middle East. With the use of Qatar digital marketing, public relations, events management and advertising, it is sure to drive your brand to success.

Upon entering Qatar, you will see large billboards advertising events, products and any other information that may be of interest to their people. Advertising is broadly defined as a form of communication aimed at informing the public about certain products. That is one strategy companies use so people can see and talk about their brands.

Brand building will be much easier and certainly operational with a group like Driving Growth. Be sure to check out their site to know more about them.

Tags: Qatar digital marketing, Driving Growth group, Qatar web design, Qatar advertising

Wednesday, January 25, 2017

Understanding the Basics of UAE PR


Public relations is defined as the way a company interacts with the public, keeps its relationship with the community, and how it gets company information to its clients and other prospective customers, and this is what UAE PR is. If you are starting your own business, public relations is a very important marketing strategy. It will help build your company up and develop its positive reputation to the masses.

Your company needs to have skills in public relations and must remember these basic principles:

1.    Be truthful with every information you release. If you need to cover something up, do it in the most positive way. Lies will be found out and may cause the downfall of your company.

2.    Always provide contact information. All public relations material you send out must always contain a phone number, address, email and every other contact information your company has. This will give the public a chance to interact or follow up with you about the business or product you are promoting.

3.    Make use of a press release with the target market as audience. This may be an expensive option. But when you have prospective clients gathered, the turnover will be a hit.

4.    Include a relevant photo or picture with your press release. A clearly and precise press release is a given, but having photos will make your material even more understandable and can draw in potential clients.

5.    Public relations and the media go hand in hand. Dubai and Abu Dhabi PR must have good relations with the media. This will result to your company being mentioned in papers or the television and you may even get interviews about your business.

6.    Know all the tools you can use with PR and utilize them. Direct mails, interviews, seminars, and press releases are just some of the tools in public relations. Use them.

7.    Be prepared with PR tools and act on time. Good timing is essential. Press releases may be scheduled but in cases of emergencies, you must be prepared to issue a statement right then and there.

8.    Make sure all information you release have been fact checked. Check and recheck all your data for accuracy before presenting it to the public.

Abu Dhabi and Dubai PR must keep these principles in mind to ensure that your business stays on the minds of the public.

With the Driving Growth Group public relations, this is a priority. Driving Growth will help your company build a solid foundation and boost it to success.

Tags: Driving Growth Group, Dubai PR, Abu Dhabi PR, UAE PR 

Tuesday, January 24, 2017

Drive Growth to Your Business with Effective UAE Web Development Tips


UAE web development focuses on making a web design for your company that will drive prospective clients your way. Business owners often neglect a company’s website and concentrate on other ways of marketing and branding their business. Some of their websites are boring, too technical and are lacking in visual appeal. Some are plain ugly. Because of this, their websites rarely get visitors. This is quite unfortunate because in this mobile age, almost half of the world’s population is mostly online. This can generate a lot of potential customers for your company.

Now, what would you do to get as much online visitors as you can?

In UAE, Abu Dhabi web development suggests that you:


Get a professional web designer

This is the only answer for you, unless you yourself are skilled in this craft. Web designing requires a lot of patience and expertise. When you’ve already found the perfect partner in web development, let them know what your company is about and where it is going. Give them an idea of the image you have for your business.
Include your web designer in your marketing plans

Web designers are usually creative and very artistic persons. It is a great advantage having them on your marketing team to produce and make use of effective and attractive designs. Let your web development group use unique, ground breaking designs that will make your vision of your company clear and lasting to the general public.
Make your webpage’s first impression last

 A horrible website will draw flak to your company. That means, no page visits and no costumers. Remember to make a visitor’s first view of your page positive and worth remembering. This will surely make him or her come back to your site and even invite others.

Remember: Holistic caring of your brand brings you a step ahead of your competition. Never forget any branch of marketing because it may just be your edge over others. The Driving Growth group will help you make this dream with your business a reality.

Driving Growth, a UAE branding agency, is dedicated to making your business successful and continue its growth with the use of all your company’s strengths. Web design focuses on making interactive and fully responsive websites dedicated to your development. Along with this, they help make your brand visually active in display campaigns and help you plan, build and implement your projects toward winning a competitive audience.

Tags: UAE branding agencyDriving Growth group, Abu Dhabi web development, UAE web development  

Monday, January 23, 2017

Dubai Live Events That Will Draw In An Eager Crowd


Whether it’s music, plays, exhibits, or launching, Dubai live events will surely hype up your crowd with the help of Driving Growth. With a wealth of experience in making live events the talk of the town, this team of brand building experts will surely push your event to success.

How to Entice the Masses


What makes a successful event? The answer lies on the audience. Few to no people at a live event spells disaster. A great deal of resources will be wasted, your time, effort, money. But an overflowing audience will definitely put your company or product in the limelight. Keep this audience interested and your company will continue its success long term.

Take note of these strategies in creating the best live event in Dubai.


·         Pre-event

-       Know your goals, may it be ticket sales or to be talked about, even both.
-       Plan how to achieve your goals. Set-up your tools for this.
-       Know your target audience.

·         Promotion period

-       Make use of Dubai social media marketing. Use a special hashtag dedicated to your event, one that is not and was never in use.
-       Digital promotions also draw in a potential audience. Like the team in Abu Dhabi web development, use a unique and interesting approach committed to your event’s page. Also employ emails into your promotions.
-       Don’t forget public relations. Get people talking about your event Post it on event boards and local papers.

·         Promotion during the event

-       Having a crowd in your event doesn’t call for a stop in promotions. It must still be continuous, even after the event. Your goal: to maintain and continue the hype. Use live stream, live tweets and live blogs.

·         Post event

-       Make use of what you’ve gathered from your event to continue promotion for future event’s use. Stock up on photos, videos, attendees, feedbacks and more.

These are only some of the strategies that Driving Growth utilize to ensure the success of your live event. Driving Growth collects all inputs from their team, from the Qatar event management
suggestions from other team branches, in order to create the perfect set-up, a winning event and drive growth for your company.

These plans will definitely keep people talking… and waiting for your next event. Give Driving Growth a visit for your live events in Dubai, Qatar, Abu Dhabi and in the UAE.


Tags: Dubai live events, Qatar event managementAbu Dhabi web developmentDubai social media marketing

Wednesday, January 18, 2017

Drive Your Business All the Way to the Top with Driving Growth Group


The Driving Growth Group is a team of branding experts who are equipped with rich experiences of marketing strategies from all over the world. They will release all your company’s potential to gain the best results and drive your company to success.

How to Start a Business

Starting a business is really hard, especially if you’re a beginning entrepreneur. Here are some tips on starting your own company:

·         Start a company that uses your strengths and lets you enjoy. It is, after all, the happiest persons who succeed most.

·         Know the industry your company will cater to. Know your market size, how badly will your product be needed and by who, and how long will it take to establish a good number of costumers.

·         Legalize your business. In other words, register your company.

·         Make a business plan.

·         Get the financial needs for your company.

·         Set up your shop. Find the perfect location and materialize your concept.

·         Accept failures. Do trial and error.

Marketing Strategies

Once you’ve established your company, keep it growing and push it towards its full potential. This is where Driving Growth comes in. This Dubai and UAE branding agency will help your growing company in the Middle East to acquire your target market and bring success to your company.

·         Branding. Creating a unique name and image for your product that will be retained in consumer’s minds.

·         Public Relations. The spread of information about your product between individuals, organizations and the public.

·         Digital Marketing. Promotion of your product through digital technology such as the internet, mobile phones and other devices. Qatar digital marketing offers outstanding online promotion and web design.

·         Social Media Marketing. Use of social media sites to talk about your business. Dubai social media marketing makes use of popular platforms such as Facebook, Instagram and Twitter to talk about your product and let it be known to the masses.

·         Live events. Real life experience that can influence potential customers to choose your product.

·         Advertising. An audio or visual form of promotion for your company.

Why you Need Assistance in Marketing

Having a company won’t guarantee sales of your product. You will need to strategize your marketing ways and may need the help of experts for this especially if you are new in the business industry. 

Having a team who knows their way around businesses and how to generate profit will bring the most achievements to your company, not only in terms of sales, but also in learning, reputation and long term success. Driving Growth will understand your company, its strengths and needs, and use all of its elements to drive your company to the top.

Tags: UAE branding agency, Qatar digital marketing, Dubai social media marketing