UAE advertising - Dubai advertising and Qatar advertising

Advertising is not in itself going to improve a business's revenue, done badly it will simple be a cost that is a negative on the bottom line. Advertising has to be effective in delivering increased revenue, and it can be by engaging with the right type of audience and helping them make the decision to purchase. Driving Growth in the UAE advertising has developed a successful approach to advertising which is helping their clients achieve the return on advertising investment they need.

Poor ROI
As mentioned above, not all advertising is effective at delivering a ROI. Even the most expensive and high-profile advertising can culminate in a very poor ROI.  

Match.com
UK online dating company Match.com came under fire in 2016 for their London Underground billboard campaign.  The billboard featured a red-haired and heavily-freckled female with a caption along the lines of even people with imperfections can find their perfect date.  It wasn't long before the company was heavily criticized for suggesting freckles and ginger hair were imperfections.

Bic

Bic South Africa released an advertisement on World Women's Day in 2016 that was immediately branded as being very sexist.  The ad suggested that whilst women were great at looking good, when it comes to thinking they should leave that to the men.

Starbucks

The release of the Starbucks Christmas cup is always eagerly awaited. The effort for 2016 was underwhelming according to most customers, a simple design with a red cup and the green Starbucks logo.  However, due to the amount of publicity this received, it's hard to say that Starbucks were negatively affected.  No such thing as bad publicity as they say.

McDonald's

In 2102, McDonald's launched a social media campaign which was meant to encourage people to share their inspirational stories with the world. Unfortunately, the campaign was hijacked and instead many provided their horror stories of visits to McDonald's restaurants.

Heinz

Heinz foods suffered an embarrassing situation recently, they had a QR code registered to them as part of an advertising campaign.  The campaign ended in 2014 and Heinz didn't renew the code subscription.  With a long shelf-life, some Heinz products remained on the shelves of supermarkets beyond the date of the campaign. The QR code had been reassigned to another company, an adult entertainment company.  Heinz customers scanning the code received a nasty surprise.

The above examples serve to show that even the biggest companies can have an advertising fail.  If you would like to know how Driving Growth can help your company deliver an effective advertising campaign.

Tags: Dubai advertising, UAE advertising, Qatar advertising