Thursday, May 4, 2017

Digital Marketing - Qatar Digital Marketing and Dubai Digital Marketing


The era of digital marketing in the UAE is truly upon as, and relatively recent innovations such as Dubai social media marketing are helping drive the trend forward at pace. Driving Growth, based in Dubai, are very well positioned to help their clients take advantage of the newest trends to drive their businesses forward.

Online Population
To try to understand better why digital marketing is so popular, and much more importantly necessary, it's worth looking at the numbers - 1 billion people online by 2005, 2 billion by 2010, 3 billion by 2014 and the numbers are increasing.  Simply put, if over half of the world are online then that's where businesses need to be too.

Mr. Clean
Whilst 2017 is still relatively young, there have already been some highly successful and innovative campaigns to look at.  Proctor and Noble, with their Mr Clean product, decided to try to take advantage of the Super Bowl and Valentine's Day to sexy up their household cleaning product, and with great success.  A Facebook, Twitter and You Tube campaign drew more than 17 million viewers. The secret was to use two major events to stir up interest.

"Know Your Lemons"
The Worldwide Breast Cancer charity used Facebook to help women to check for signs of breast cancer in their "Know Your Lemons" campaign. With a catchy name and a light-hearted approach to a very serious subject, the charity was able to raise awareness levels significantly.

Mothers's Day
Event organisers Red Letter Days were another company to use an annual event - in this case Mother's Day - to promote themselves. The Twitter campaign was to write about why your mother deserves a day off, and had a great response which put the company firmly in consumers sights.

Eggo
Eggo, a waffle product of Kellog's, used another technique to get itself talked about on social media, it was partnered with Netflix, the entertainment app, to great success.  The product was place into a hugely successful Netflix original series, Stranger Things, with the stars of the show seen eating Eggos on screen.

The above campaigns show that different strategies can be applied using social media to market different types of product to great success.

If you would like to know how Driving Growth can help your company with its digital and social media marketing, visit for further information.


Tags: Qatar Digital Marketing, Dubai Digital Marketing, Dubai Media Social Marketing

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