UAE PR

Public Relations, including UAE PR, is a key element of any business's marketing strategy, with the recent high-profile negative PR incidents bringing the field of PR to the forefront of people's minds again.  Driving Growth, a UAE consultancy based in Dubai, can help its clients manage their PR activities to ensure a positive effect on their business, and their bottom line.  

Trends

The PR space is like any other part of business, it doesn't stand still and is continually evolving and developing as business itself is. PR experts in the UAE, including both Abu Dhabi PR and Dubai PR professionals, have noted a number of trends within the region in the recent past.

Visual Content

One noticeable trend is the increasing use of visual content in PR, including both static images and video images.  In fact, the most noticeable trend is towards the use of video.  A 2016 survey indicated that 51% of professionals said they would be increasing their video budgets in the future.  Another trend is towards using ads as more of an educational tool than directly as selling tools.

Mobile

Another trend which is beginning to materialise in the UAE is that of utilising mobiles for PR.  With more than 16 million mobile subscriptions, and 78% penetration, it's clear that mobile technology offers huge opportunity for those in the PR profession.  PR experts will need to consider how to optimise campaigns for mobiles, and what the most cost-effective mobile marketing channels are to ensure they can deliver their messages to the right audience in the most efficient way.

Two-Way Communication

The traditional concept of PR and marketing was that the industry pushed messages to consumers, who then proceeded to consume.  This has all changed, with the advent of social media a major catalyst. The communication is now much more two-way, with the PR industry and the consumers communicating with each other, rather then to each other. This development opens up an opportunity for real-time marketing and PR, with up-to-the-minute exchanges possible.

Paying for Reach

Another trend worth mentioning includes the fact that more and more businesses are willing to pay for reach on the various platforms such as Facebook and Twitter. With around 40% of the UAE population having Facebook, and about 30% having Twitter, it's perhaps a worthwhile investment to reach such a large audience.

The PR space in the UAE continues to develop apace, with more and more sophisticated campaigns appearing in the region.  If you would like to know how Driving Growth can help your business develop an effective PR strategy, please contact them at!

Tags: Abu Dhabi PR, UAE PR, Dubai PR