It is widely acknowledged by makers of UAE
mobile apps and other mobile app marketers all around the world that
it's not enough that they create apps for their users. More importantly, they
need to sell their apps for their campaign to be successful. But this is easier
said than done. How can a marketer like you succeed in your mobile app branding
campaign?
First of all, you need to understand that you can't rush into making a
mobile app for one or several platforms. In terms of marketing, this isn't the
way to go. Take note also that there's no single platform that can be suitable
for all mobile app brands.
If your market is in Qatar, for instance, there are three types of
mobile app brands you can turn your Qatar
mobile app into. These are:
a.
Mobile web apps that are designed to make browsing easier
and more fun for users. An excellent example of this is Google Maps.
b.
Apps that offer users a unique experience in using mobile
apps, such as Foursquare and Shazam.
c.
The more traditional app brands that give users instant
access to products or services.
Regardless of the type of mobile app brand you want to achieve, what's
important is that your Dubai mobile app
focuses on your consumers. It has to capture a user's attention, stay
consistent with the expectations of the users, and of course, deliver a quality
user experience, too.
Below are some tips on how your mobile app branding can be successful:
1. Always remember that your app should be about your consumers. Yes,
you need to make your mobile app fun to use and more unique than other apps,
but make sure that it still offers value to your customers.
2. Do some deep analysis of your users' motives for using your app, and
what their exact needs are. Having this information will help you come up with
an appropriate and successful marketing and branding plan.
3. Test your UAE mobile apps
thoroughly first before you submit them to an app store. You don't want your
app to freeze or crash from time to time as this will definitely affect your
brand image in a very bad way.
4. Make sure your mobile app is easily referable. You want your users to
invite other people to use your app so it could get higher ratings. Of course,
the higher your positive rating, the more popular your app will become.
You shouldn't be wasting your time thinking about how to launch a
successful Dubai mobile app. We at
Driving Growth can do it for you!
Tags: Qatar mobile app, Dubai mobile app, UAE mobile apps
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