UAE PR in Branding

Going hand in hand, UAE PR and branding will definitely result in customer loyalty and increased sales. Let’s take Nintendo’s Wii U, for example. Through their clever public relations campaign on men and women over 25, they sold almost 100 million consoles worldwide on 2007. How did they do that? What is public relations all about? And what is its role in branding?

Public relations in Branding

Public relations in branding is communicating a brand’s credibility to key audiences who can somehow make a difference in business. Simply put, it is telling the brand’s story to those who matter. These people who can affect business results, sales for one, can be customers, media analysts, public persons and influencers, and shareholders. PR consists of promotional activities such as Dubai live events, in order to connect with the public and make a strong and lasting image.

It is often referred to as earned media, while paid media are the advertising campaigns. This is understandable since ads cost money and PR is earned through making relationships and telling stories, thus, gaining coverage.

PR, however, is not all good. If you can earn coverage for the good stuff, you also get it if something bad happens. And a good PR team, one like the Driving Growth group, should know how to handle these matters and still put your brand in a positive light.

What is the Goal of Public Relations?

Public relations is not always a complicated matter. The skills needed in PR can be learned and practiced on. That’s why many brands handle their own PR. Public relations, however, requires precision. You always have to know what to say at the right time and at the right place. And these companies handling their own PR soon ask why their campaigns don’t go as well as they should. And regret not getting a professional PR team.

·         Bear in mind that public relations’ important goal is to “control”. Control the conversation and flow of information about your brand.

·         The most promotion should get to the right people. It matters where your press releases go. Know your target persons, research on them if you must.

·         Get people to recognize your brand. Don’t beat around the bush when campaigning. Be clear and precise and get your message understood.

·         Think of your net gain. Let your PR team acquire new customers and increase sales. Get people excited and be the talk of the town.

These are simple goals aimed at getting information out to your target market.  Don’t over think PR. Send out good information and get the public interested. Your UAE branding agency will make sure you do this right. Just check out Driving Growth.

Tags: UAE branding agency, Driving Growth group, Dubai live events, UAE PR