Thursday, March 23, 2017
Thursday, March 16, 2017
UAE Branding Agency for your Food Business
You will definitely need help from a UAE
branding agency like Driving Growth when brand building your food business.
It is a challenge to succeed in the food industry. With McDonalds, Subway and
other food company giants around, you can get intimidated easily and even opt
out sooner than you think. You can do it on your own, of course, especially if
you have the mindset and determination for it. But working with an expert
branding team will help you get started with solid foundation and assist you
towards achieving your goal steadily.
The
Food Industry
The food industry all over the world is a fiercely
competitive one. A single product alone can have thousands of brands competing
for top sales in the UAE. And with this competition, you need all the help you
can get.
Your love for food will not be enough for you to survive
in the food business industry. People agree that this is one of the hardest
industries to get into. Planning your food business is the most important
thing. A detailed business plan will get you started steadily. And once you
have built your foundation, implementation comes a little bit easier. You just
need to be flexible and adapt to whatever change you may need to take. And
remember, the Driving Growth group
can do this easily for you.
Brand
Building for Food
When starting with the food business, you have to take
into consideration every media you can use to get your brand recognized. Here
are some of the tips you should consider in brand building for food.
·
Your brand identity must be “delicious” to
the public. Your brand name, logo, colors, styles and packaging must adhere to
what your market considers appealing.
·
In UAE
advertising, digital marketing and in traditional ones, images matter. Quality
images of food cause hunger and make people crave your product. Having good
pictures will make people want to go and eat at your place or buy your products
at once for immediate consumption. Make use of it effectively in every aspect
of your brand building.
·
Live events including food attract people
effectively. Make sure your UAE event
management does not forget about this. A successful live event will be a
key factor in your brand’s success. Your audience will be sure to remember your
brand because of the experience and may even talk to others about it.
Remember that although you can survive food branding on
your own, you will still need help in order for your business to last. And
that’s what Driving Growth is for.
Tags: UAE branding agency, Driving Growth group, UAE advertising, UAE event management
Friday, March 10, 2017
Tips for Successful Qatar Mobile App Branding
It is widely acknowledged by makers of UAE
mobile apps and other mobile app marketers all around the world that
it's not enough that they create apps for their users. More importantly, they
need to sell their apps for their campaign to be successful. But this is easier
said than done. How can a marketer like you succeed in your mobile app branding
campaign?
First of all, you need to understand that you can't rush into making a
mobile app for one or several platforms. In terms of marketing, this isn't the
way to go. Take note also that there's no single platform that can be suitable
for all mobile app brands.
If your market is in Qatar, for instance, there are three types of
mobile app brands you can turn your Qatar
mobile app into. These are:
a.
Mobile web apps that are designed to make browsing easier
and more fun for users. An excellent example of this is Google Maps.
b.
Apps that offer users a unique experience in using mobile
apps, such as Foursquare and Shazam.
c.
The more traditional app brands that give users instant
access to products or services.
Regardless of the type of mobile app brand you want to achieve, what's
important is that your Dubai mobile app
focuses on your consumers. It has to capture a user's attention, stay
consistent with the expectations of the users, and of course, deliver a quality
user experience, too.
Below are some tips on how your mobile app branding can be successful:
1. Always remember that your app should be about your consumers. Yes,
you need to make your mobile app fun to use and more unique than other apps,
but make sure that it still offers value to your customers.
2. Do some deep analysis of your users' motives for using your app, and
what their exact needs are. Having this information will help you come up with
an appropriate and successful marketing and branding plan.
3. Test your UAE mobile apps
thoroughly first before you submit them to an app store. You don't want your
app to freeze or crash from time to time as this will definitely affect your
brand image in a very bad way.
4. Make sure your mobile app is easily referable. You want your users to
invite other people to use your app so it could get higher ratings. Of course,
the higher your positive rating, the more popular your app will become.
You shouldn't be wasting your time thinking about how to launch a
successful Dubai mobile app. We at
Driving Growth can do it for you!
Tags: Qatar mobile app, Dubai mobile app, UAE mobile apps
Friday, March 3, 2017
UAE PR in Branding
Going hand in hand, UAE PR and branding will definitely result in customer loyalty and increased
sales. Let’s take Nintendo’s Wii U, for example. Through their clever public
relations campaign on men and women over 25, they sold almost 100 million
consoles worldwide on 2007. How did they do that? What is public relations all
about? And what is its role in branding?
Public relations in Branding
Public relations in branding is communicating a brand’s
credibility to key audiences who can somehow make a difference in business.
Simply put, it is telling the brand’s story to those who matter. These people
who can affect business results, sales for one, can be customers, media
analysts, public persons and influencers, and shareholders. PR consists of
promotional activities such as Dubai
live events, in order to connect with the public and make a strong and
lasting image.
It is often referred to as earned media, while paid
media are the advertising campaigns.
This is understandable since ads cost money and PR is earned through making
relationships and telling stories, thus, gaining coverage.
PR, however, is not all good. If you can earn coverage for
the good stuff, you also get it if something bad happens. And a good PR team,
one like the Driving Growth group,
should know how to handle these matters and still put your brand in a positive
light.
What is the Goal of Public Relations?
Public relations is not always a complicated matter. The
skills needed in PR can be learned and practiced on. That’s why many brands
handle their own PR. Public relations, however, requires precision. You always
have to know what to say at the right time and at the right place. And these
companies handling their own PR soon ask why their campaigns don’t go as well
as they should. And regret not getting a professional PR team.
·
Bear in mind that public relations’ important
goal is to “control”. Control the conversation and flow of information about
your brand.
·
The most promotion should get to the right
people. It matters where your press releases go. Know your target persons,
research on them if you must.
·
Get people to recognize your brand. Don’t beat
around the bush when campaigning. Be clear and precise and get your message
understood.
·
Think of your net gain. Let your PR team acquire
new customers and increase sales. Get people excited and be the talk of the
town.
These are simple goals aimed at getting information out to
your target market. Don’t over think PR.
Send out good information and get the public interested. Your UAE branding agency will make sure you
do this right. Just check out Driving Growth.
Tags: UAE branding agency, Driving Growth group, Dubai live events, UAE PR
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