What UAE and Qatar Event Management Does to Your Brand

UAE and Qatar event management is essential in the success of your brand. Although brand building can employ many different ways of promotion and marketing, event management can support your brand in a different level and delivers results that may exceed expectations.

What is Event Management?

Event management is the application of project management to the creation and development of Dubai live events, festivals and conferences. It involves studying the brand thoroughly, its branches, products and target audience, from planning the concept to launching the event. Analysis of the event when it was finished shows a favorable result for the brand. This result will ensure a significant return on investment.

Branding agencies, like the Driving Growth group, found the importance of these events to the success of a brand. This is why there has been an increase in festivals and events all over the world. It has a great impact on it target audience, on the community and even on the whole country.

Benefits of Special Events to your Brand

Your Qatar and UAE event management is a brilliant way of boosting your brand’s message. It is a method of showcasing your brand’s personality and, at the same time, engaging in your target audience and potential customers. Here are some benefits these events can bring to your brand:

·         It can reach specific audiences.

Events can target a specific group, with a particular interest. This is a great way of getting your brand seen and heard.

·         It is an opportunity for audience interaction.

Live events give you a chance to meet and interact with your audience. You can showcase your brand and engage them in your products. You can also give immediate answers to some of their queries about your brand.

·         It can build brand awareness.

Events give you different valuable branding opportunities, such as building brand awareness and aligning your brand with other brands in the industry.

·         You can easily get feedbacks.

Events are a great way to gather feedbacks and testimonials. You can easily ask your audience about their experience and how they feel about your brand. This is valuable information in developing and improving your products.

Live experiences of your brand will make a lasting impact on your audience. You just have to make sure that impact is a positive one. A team like Driving Growth will make sure you get your events right and give your audience a memorable and positive experience. You can contact them for information.

Tags: Qatar event management,  Dubai live events, Driving Growth group, UAE event management

Drive your Business to The Top with Driving Growth

Driving Growth is a team of brand building experts equipped with hands-on experience of successful marketing strategies from all over the world. They will work with you to align all your brand’s touch-points to release your company’s full potential, gain the best results in the market and drive your company to success.

How to Start a Business

Starting a business is really hard, especially if you’re an entrepreneur and you need to find backing. Don’t underestimate the resolution and energy you will need to keep going when the going gets tough. Here are some tips on starting your own company:

•       Start a company that builds on your strengths and one that you will enjoy. After all, the happiest people are the ones who succeed most.

•       Know the industry your company will cater to. Know your market size, how badly will your product be needed and by whom, and how long will it take to establish enough costumers to reach breakeven

•       Legalise your business. In other words, register your company and protect your ideas and trademarks.

•       Take the time to make a professional business plan and share it with people you trust to get their opinion. Don’t be afraid to ask people to sign a non-disclosure agreement (NDA) before you share your ideas with them.

•       Get enough financial backing for your company before you start. Most businesses fail because they run out of funds before they really get going.

•       Set up your shop. Find the perfect location to materialize your concept.

•       Accept failure. If you fail, learn from it, get up and try again. Trial and error is still the only way to do something truly innovative

Marketing Strategies

Once you’ve established your company, keep growing it and pushing it towards its full potential. This is where Driving Growth really comes into its own... This Dubai based, UAE branding agency will help your growing company in the Middle East acquire your target market and will help bring success to your company in several ways:

•       Branding. Creating a unique name and image for your company and products/services that will be retained in consumer’s minds

•       Public Relations. The spread of information about your product/services between individuals, organisations and the public

•       Digital Marketing. Promotion of your product through digital technology such as the internet, mobile phones and other devices. Driving Growth’s Qatar digital marketing team offers outstanding online promotion and web design

•       Social Media Marketing. Use of social media sites to talk about your business. Driving Growth’s Dubai social media marketing team makes use of popular platforms such as Facebook, LinkedIn, Instagram and Twitter to talk about your product and let it be known, liked and shared

•       Live events. Real life experiences that can influence potential customers to choose your product and talk about your company

•       Advertising. An audio or visual form of promotion for your company

Why you Need Assistance in Marketing

Just having a company won’t guarantee sales of your products or long-term growth of your brand. You will need to strategize your marketing and may need the help of experts for this, especially if you are new to the business. Having a team who knows their way around growing businesses and how to maximize profits will help you boost achievements in your company, not only in terms of sales, but also in learning, reputation and long-term success. Driving Growth will understand your company, its strengths and needs, and use all of its resources and tools to drive your company to the top.

Tags: Dubai social media marketing, Qatar digital marketing, Driving Growth

The Fundamentals of Qatar Digital Marketing

Developing an effective Qatar digital marketing strategy is essential to any business. This strategy, once followed, tested and developed, will be the key to your successful business.

Fundamentals of Digital Marketing

1.       Have an effective website. And by effective, I mean many visitors, repeat visitors or otherwise. Your website should be reliable and flexible. Your Qatar web development should be focused on the content going with accordance to your target market’s preference and with regard to the changing times. There are many tools in the web that will allow you to publish your business easily without external costs and delays. Use it to your advantage.

2.       Improve your content regularly, with fresh additions. It has been found that the effective way for a business to have good quality content is to add simple changes to business processes. Customers can easily seek out your business on the web. Give them something interesting to perk up their minds so they would want to know more. Let your content adhere to the different phases in buying that your potential customer is in.

3.       Create a continuous stream of visitors. You should have a number of visitors viewing your content continuously wherever you have put it up. Place keywords that will direct them to your website. Placing articles or videos wherever on the web will generate readers and viewers. Your goal will be to have these visitors click to your website.

4.       Engage in a marketing automation system. Once you have visitors to your website express interest in your product, attempt to get their details. Take them through a nurturing process that will educate them about your brand and products and let them understand the benefits they will gain from it. It is important to let them know how to buy from you.

5.       Have a social face to your company. Involve your company in social media trends like Facebook, Twitter, etc. You can also draw an audience or visitors to your website by posting videos on YouTube or the like, and by writing blogs. If possible, have a Qatar mobile app for this purpose.

6.       Have a monitoring and tracking system. Use a system that will enable you to monitor and track all visitors and their interaction with you and your company.

7.       Develop a well optimized conversion process. You have to optimize business processes so you get maximum conversion. Nurture your relationship with your visitors, from first timers in your site to repeat visitors, so you convert them to actual customers. Plan this process out so can have higher conversion rates.

These are just some elements for the success of your brand. Employing the help of the Driving Growth group will help you optimize these fundamentals and ensure a top spot in the business industry. Check out Driving Growth for your reference.

Tags: Driving Growth group, Qatar mobile app, Qatar web development, Qatar digital marketing

Qatar Advertising for your Qatar Brand Building Strategy

In a very competitive Qatar market, brand building should be coupled with effective branding strategies such as Qatar advertising. Qatar is very familiar with western forms of advertising like the media. When used effectively, it will drive your company to greater heights.

What is a Branding Strategy?

A brand strategy is a long-term plan for the development of your brand so you achieve set goals. Your brand is more than just your name or your logo, it is a story. It is what your company is. And a successful brand will keep your company around for a long time. A Qatar web design will make your brand visible in today’s digital age. But a branding strategy should always be planned ahead.

·         Your branding strategy should be composed of:

-          A purpose. Knowing what your company is and why it was created should be in the minds of people when they think about your brand.

-          Consistency. Every message you send out should always be related to your company. Ask yourself what a message or a picture would mean to your brand. In that way, people will recognize your brand more easily.

-          Emotion. Consumers will not empathize with your brand without an emotional element in it. No matter how expensive a brand is if it talks to your emotions and you feel it, you will still buy that product over other less expensive but still top quality ones.

-          Flexibility. While consistency keeps your brand easily identified, flexibility will keep it in track with changing times. It will enable your brand to stay fresh and connect well with people.

Knowing how to go about keeping your brand relevant is a priority. It would make it less distressing for company owners, especially beginners, if they have a team that will help and support them and bring their company success. One such team is the Driving Growth group.

Brand Building and advertising with Driving Growth

A wealth of experience in branding from all over the globe makes Driving Growth a reliable partner in your brand building process in Qatar and across the Middle East. With the use of Qatar digital marketing, public relations, events management and advertising, it is sure to drive your brand to success.

Upon entering Qatar, you will see large billboards advertising events, products and any other information that may be of interest to their people. Advertising is broadly defined as a form of communication aimed at informing the public about certain products. That is one strategy companies use so people can see and talk about their brands.

Brand building will be much easier and certainly operational with a group like Driving Growth. Be sure to check out their site to know more about them.

Tags: Qatar digital marketing, Driving Growth group, Qatar web design, Qatar advertising

Understanding the Basics of UAE PR

Public relations is defined as the way a company interacts with the public, keeps its relationship with the community, and how it gets company information to its clients and other prospective customers, and this is what UAE PR is. If you are starting your own business, public relations is a very important marketing strategy. It will help build your company up and develop its positive reputation to the masses.

Your company needs to have skills in public relations and must remember these basic principles:

1.    Be truthful with every information you release. If you need to cover something up, do it in the most positive way. Lies will be found out and may cause the downfall of your company.

2.    Always provide contact information. All public relations material you send out must always contain a phone number, address, email and every other contact information your company has. This will give the public a chance to interact or follow up with you about the business or product you are promoting.

3.    Make use of a press release with the target market as audience. This may be an expensive option. But when you have prospective clients gathered, the turnover will be a hit.

4.    Include a relevant photo or picture with your press release. A clearly and precise press release is a given, but having photos will make your material even more understandable and can draw in potential clients.

5.    Public relations and the media go hand in hand. Dubai and Abu Dhabi PR must have good relations with the media. This will result to your company being mentioned in papers or the television and you may even get interviews about your business.

6.    Know all the tools you can use with PR and utilize them. Direct mails, interviews, seminars, and press releases are just some of the tools in public relations. Use them.

7.    Be prepared with PR tools and act on time. Good timing is essential. Press releases may be scheduled but in cases of emergencies, you must be prepared to issue a statement right then and there.

8.    Make sure all information you release have been fact checked. Check and recheck all your data for accuracy before presenting it to the public.

Abu Dhabi and Dubai PR must keep these principles in mind to ensure that your business stays on the minds of the public.

With the Driving Growth Group public relations, this is a priority. Driving Growth will help your company build a solid foundation and boost it to success.

Tags: Driving Growth Group, Dubai PR, Abu Dhabi PR, UAE PR 

Drive Growth to Your Business with Effective UAE Web Development Tips

UAE web development focuses on making a web design for your company that will drive prospective clients your way. Business owners often neglect a company’s website and concentrate on other ways of marketing and branding their business. Some of their websites are boring, too technical and are lacking in visual appeal. Some are plain ugly. Because of this, their websites rarely get visitors. This is quite unfortunate because in this mobile age, almost half of the world’s population is mostly online. This can generate a lot of potential customers for your company.

Now, what would you do to get as much online visitors as you can?

In UAE, Abu Dhabi web development suggests that you:

Get a professional web designer

This is the only answer for you, unless you yourself are skilled in this craft. Web designing requires a lot of patience and expertise. When you’ve already found the perfect partner in web development, let them know what your company is about and where it is going. Give them an idea of the image you have for your business.

Include your web designer in your marketing plans

Web designers are usually creative and very artistic persons. It is a great advantage having them on your marketing team to produce and make use of effective and attractive designs. Let your web development group use unique, ground breaking designs that will make your vision of your company clear and lasting to the general public.

Make your webpage’s first impression last

 A horrible website will draw flak to your company. That means, no page visits and no costumers. Remember to make a visitor’s first view of your page positive and worth remembering. This will surely make him or her come back to your site and even invite others.

Remember: Holistic caring of your brand brings you a step ahead of your competition. Never forget any branch of marketing because it may just be your edge over others. The Driving Growth group will help you make this dream with your business a reality.

Driving Growth, a UAE branding agency, is dedicated to making your business successful and continue its growth with the use of all your company’s strengths. Web design focuses on making interactive and fully responsive websites dedicated to your development. Along with this, they help make your brand visually active in display campaigns and help you plan, build and implement your projects toward winning a competitive audience.

Tags: UAE branding agency, Driving Growth group, Abu Dhabi web development, UAE web development  

Dubai Live Events That Will Draw In An Eager Crowd

Whether it’s music, plays, exhibits, or launching, Dubai live events will surely hype up your crowd with the help of Driving Growth. With a wealth of experience in making live events the talk of the town, this team of brand building experts will surely push your event to success.

How to Entice the Masses

What makes a successful event? The answer lies on the audience. Few to no people at a live event spells disaster. A great deal of resources will be wasted, your time, effort, money. But an overflowing audience will definitely put your company or product in the limelight. Keep this audience interested and your company will continue its success long term.

Take note of these strategies in creating the best live event in Dubai.

·         Pre-event

-       Know your goals, may it be ticket sales or to be talked about, even both.

-       Plan how to achieve your goals. Set-up your tools for this.

-       Know your target audience.

·         Promotion period

-       Make use of Dubai social media marketing. Use a special hashtag dedicated to your event, one that is not and was never in use.

-       Digital promotions also draw in a potential audience. Like the team in Abu Dhabi web development, use a unique and interesting approach committed to your event’s page. Also employ emails into your promotions.

-       Don’t forget public relations. Get people talking about your event Post it on event boards and local papers.

·         Promotion during the event

-       Having a crowd in your event doesn’t call for a stop in promotions. It must still be continuous, even after the event. Your goal: to maintain and continue the hype. Use live stream, live tweets and live blogs.

·         Post event

-       Make use of what you’ve gathered from your event to continue promotion for future event’s use. Stock up on photos, videos, attendees, feedbacks and more.

These are only some of the strategies that Driving Growth utilize to ensure the success of your live event. Driving Growth collects all inputs from their team, from the Qatar event management, 

suggestions from other team branches, in order to create the perfect set-up, a winning event and drive growth for your company.

These plans will definitely keep people talking… and waiting for your next event. Give Driving Growth a visit for your live events in Dubai, Qatar, Abu Dhabi and in the UAE.

Tags: Dubai live events, Qatar event management, Abu Dhabi web development, Dubai social media marketing